deTour 2025 – design festival returns to PMQ from 28 November to 7 December 2025, infusing the vibrant lifestyle hub with 10 days of creative energy – transforming it into Hong Kong’s ultimate destination for aesthetic inspiration. Spreading across PMQ’s Courtyard & Marketplace and the Qube, this year’s edition presents a forward-looking programme of compelling exhibitions, immersive installations, and interactive public events – including workshops, dialogues, performances, and guided tours.

Organised by PMQ and sponsored by the Cultural and Creative Industries Development Agency (CCIDA), deTour 2025 explores the theme “The Shape of Yearning”, encouraging visitors to contemplate design objects through the “Design Trichotomy”, a framework comprising three layers. The first layer considers design’s aesthetics, functionality, and materials. The second layer examines how design reflects social structures, cultural influences, and historical context. The third layer takes a more speculative approach, asking whether design reveals the deeper desires and values of its creator or a collective. Viewed through this lens, design may uncover meanings that often go unnoticed.

Curated by designer Adonian Chan, deTour 2025 features 17 installations and exhibits, gathering designers from Hong Kong, the Chinese Mainland and across the globe to showcase stirring ideas. Visitors are prompted to experience a cornucopia of design through fresh eyes, not merely as functional or aesthetic, but as a vessel, a container for thoughts and hopes.